Creativity

    The word creativity is defined as an act of turning new and imagine ideas into reality. Specifically, we notice that many artists work for months on a creative idea that later is modified and released.  In order to release it, artists tend to turn to new media to bring awareness to their upcoming work. An example, mashups are created through new media to form a vocal from one long is laid over the music of another one. According to the article," 1+1+1=1" by Sasha Jones, " mashups finds new uses for current digital technology, a new iteration of the cause-and-effect relationship behind almost every change in pop-music aesthetics: the gear changes, and then the music does." Thus, we can see that mashups are focusing on reinstating it material through the use of technology such as itunes, Spotify, and youtube.